News and analysis on SEO, AI search and web development, from specialists who do this work every day.
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- SEORankings, technical fixes and search updates.
- AI SearchAEO, GEO and how AI tools pick their sources.
- Web DevelopmentFast, accessible sites search engines can read.
Three ways to be found
The same page can win in three different places. Here is what each one looks like.
Ranked results
Classic SEO. Your page competes for a position in a list, and the reader picks.
- Win
- A higher position
- Signal
- Relevance, links, speed
- Measure
- Rank, clicks
Direct answers
AEO. A featured answer or voice assistant reads one passage from one page. Be that passage.
- Win
- Your words are the answer
- Signal
- A clear, direct reply
- Measure
- Featured placements
AI-generated answers
GEO. An AI writes its own answer and cites a few sources. You want to be cited, and described correctly.
- Win
- A citation, an accurate mention
- Signal
- Quotable facts, clear authorship
- Measure
- Citations, brand mentions
Generative engine optimisation is the practice of making a page easy for AI tools to cite accurately. It builds on SEO but focuses on clear answers and sources.
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Three areas, mapped in depth.
